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  •     QAD Glossary

  • Marketing Management
    Marketing Management integrates with Sales Management seamlessly. It boosts marketing efforts by improving the efficiency of lead-generating activities, competently selecting appropriate target markets, and effectively managing campaign execution for consistent success.
    Marketing Management automates the campaign process through various tools such as campaign definition, detailed campaign planning and program launch, scheduling of activities, and media source management. By capturing, extracting, and analyzing campaign information, marketing groups are better equipped to design future campaigns that enhance customer relationships and ultimately increase profits.

    Marketing Campaign Management Process
    Marketing Management helps companies create target lists based on key criteria that focus the campaign on high-probability prospects. The solution facilitates the creation of detailed campaign budgets and enables accurate tracking of all costs associated with a particular campaign. This tracking capability not only helps a campaign stay on budget, but also provides information that can be used for analysis of cost per lead.
    Marketing Management provides powerful features to manage marketing campaigns by extracting and consolidating information from the Sales Management layer. For example, you can derive the target audience of a campaign from the details of profiles and contacts already existing in the system. You can use the Scripts module to maintain surveys and telemarketing scripts. Similarly, the mail-merge feature can help you send marketing literature to your target audience. You can also generate various useful reports related to marketing.
    All the modules of the Sales Management layer are accessible through Marketing Management also. The modules specific to Marketing Management are:
    Marketing Campaigns
    Contact Mailing Preferences