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Cultura Selects DynaSys n.SKEP to Increase Sales Forecast Accuracy and Simplify Demand Planning

Flexible, Scalable n.SKEP Retail Planning Solution Allows Cultura to Easily Collaborate with Suppliers and Stakeholders Across its 52 Stores

Strasbourg, France, January 15, 2013 -- DynaSys, (NASDAQ:QADA) (NASDAQ:QADB), a division of QAD Inc. and expert in solutions for Demand and Supply Chain Planning, today announced a new customer win with Cultura, a leading retailer of entertainment and cultural arts media.  As a company which relies on exceptional customer service as a catalyst for growth, Cultura selected several modules from the n.SKEP® solutions suite to better forecast demand and align its commercial, sales, and distribution teams with these forecasts.

Cultura required a flexible, scalable and integrated solution for collaborative sales forecasting. DynaSys  single-click collaboration technology®, DynaSys n.SKEP Demand Planning, n.SKEP Distribution Planning and n.SKEP Procurement Planning (Integrated n.SKEP Retail Planning solution ) offered the robust capabilities that Cultura desired. With n.SKEP Web-based application, Cultura is able to flexibly scale and simplify collaboration across its 52 stores in France.

“DynaSys offers Cultura the powerful technology and the retail-industry expertise to optimize our supply chain, and to better manage its complexity,” said Pierre Jeanne, IT director of Cultura. “The integrated n.SKEP Retail Planning solution is a strategic tool that is purpose built for our multifaceted distribution requirements. With n.SKEP, we can make fact-based decisions that enable us to rapidly grow while delivering superior customer service.”

DynaSys n.SKEP Allows Cultura to Increase Visibility of their Entire Supply Chain

The DynaSys n.SKEP Demand Planning is an integrated solution for collaborative sales forecasting. It enables cumulative inputs from all Cultura stakeholders (sales, marketing, management, etc.) to develop the most reliable demand forecast. Powerful, proven statistical functions (Forecast Pro™) use Cultura’s historical data and exceptional events to generate sales forecasts and the marketing plan. This creates an optimal forecast for each individual item.

The n.SKEP Distribution Planningsolution enables Cultura to plan the extended supply chain, controlling finished good and component item flows between distribution sites and customers, from storage sites to production sites. Cultura can configure how they view the logistics network by site, product, component, or period. The n.SKEP Distribution Planning covers all flow types: customer flows like JMI/VMI, inter-transfers, and supplier sourcing.

The n.SKEP Procurement Planning solution allows Cultura to plan and optimize procurement activities, calculating order and delivery schedules based on requirements forecast. It checks the feasibility of the production plan; and planning for supplies of raw materials, packaging and other materials. Procurement plans also integrate supplier constraints, including minimums and multiples, lead times, capacity, frozen horizons and more.

With n.SKEP, Cultura has a better way to accurately plan for new stores and new product lines. "We will standardize the use of n.SKEP in all our outlets," said Jeanne.  "The scalable n.SKEP Retail Planning Solution allows us to centralize access to key information and establish a ‘common platform’ for all stakeholders of the company."

Decision Factors 

Cultura reviewed several solutions before making its decision. Cutlura found that the n.SKEP integrated suite best met their needs for modularity, flexibility and scalability.  The customer also recognized that the significant retail-industry expertise of the DynaSys team offered superior value.

"We needed a solution that was capable of handling a large volume of data, a wide range of different products and strong seasonality," said Jeanne. "The DynaSys n.SKEP Web application and the ability of the DynaSys team to guide us through the integration of all of our Sales and Operations Planning processes were invaluable decision criteria. DynaSys earned our trust. We are confident n.SKEP offers us a sustainable solution for rapid growth while delivering excellent customer service," he added.

"With more than 27 years in this business, we’ve worked closely with our valued customers like Cultura to understand the challenges of those in the retail industry with its highly complex and specialized distribution requirements," explained Ariel Weil, managing director of DynaSys. "We’ve built the industry’s most flexible, collaborative solution so rapidly growing retailers like Cultura can focus on becoming even more successful and an even more effective enterprise."

About Cultura 

Created in 1998, Cultura has established itself as a leading retailer of entertainment and cultural arts media. The brand is distinguished by its dual identity as a distributor and cultural arts icon. Beyond a wide and diversified range of products in all areas of culture (Book, Music, Multimedia, Video, Hobbies & Crafts, Fine Art, Stationery, Gift), Cultura offers its customers a platform for expressing their creativity – each year its stores organize more than 1,000 events (book signings, show cases ...) and 30,000 creative workshops bringing together 180,000 participants.

Cultura has 52 store locations (from 1,000 to 6,000 M ²) an online shop at and 2,300 employees.

About DynaSys

DynaSys, a division of QAD Inc., provides Demand & Supply Chain Planning solutions. The DynaSys n.SKEP® suite provides an integrated and collaborative planning solution allowing businesses to optimize their supply chains, including Sales & Operations Planning, Demand Planning, Network & Inventory and business resources optimizations. DynaSys Software’s customers span multiple industries including food and beverages, Consumer Packaged Goods, life sciences, apparel, luxury, High Tech, automotive and Distribution & Retail.

For more information about DynaSys visit or email


Press Contact:

Arnaud Hédoux
+33 03 88 19 42 33

Symphony Communication
Françoise Fouquet
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