{"id":10440,"date":"2022-09-20T10:37:41","date_gmt":"2022-09-20T17:37:41","guid":{"rendered":"https:\/\/www.qad.com\/blog\/?p=10440"},"modified":"2022-09-20T10:44:37","modified_gmt":"2022-09-20T17:44:37","slug":"3-myths-holding-b2b-companies-back-from-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2022\/09\/3-myths-holding-b2b-companies-back-from-digital-transformation","title":{"rendered":"3 Myths Holding B2B Companies Back from Digital Transformation"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”10441″ img_size=”full”][vc_column_text]Way back in 2019, <\/span>Forrester Research forecasted<\/span><\/a> that online B2B sales would hit $1.8 trillion\u2014yes, trillion\u2014by 2023. That was before the global pandemic upended the world and made <\/span>digital transformation<\/span><\/a> even more critical.<\/span><\/p>\n

Here\u2019s a reality that many of us have been ignoring: <\/span>78% of B2B buyers start their buying journey online<\/span><\/a>. And increasingly, more and more people want to finish their purchase online, without ever speaking to your sales reps. It\u2019s no wonder that 85% of B2B companies believe that digital commerce is a significant income opportunity that they are not currently using.<\/span><\/p>\n\n\n\n
85% of B2B companies see digital commerce as a significant income opportunity that they are missing out on.<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B2B companies have been <\/span>slow to adopt<\/span><\/a> digital commerce technology, but this is rapidly changing. However, some companies are concerned that digital transformation will take too long, cost too much or simply not meet their needs.<\/span><\/p>\n

Most B2B companies have some kind of digital presence. But it is no longer enough to have a website. B2B customers want to research\u2014and purchase\u2014goods online. For many customers, never having to speak to a salesperson is a major bonus and a way to save time and money.<\/span><\/p>\n

Here are three myths that are holding B2B companies back from <\/span>digital transformation<\/span><\/a>\u2014and increasing sales.<\/span><\/p>\n

Myth #1: Our Goods Are Too Complex<\/span><\/h2>\n

Some goods are more complex than others and need to be customized to a customer\u2019s specific requirements.<\/span><\/p>\n

Consider a manufacturer of wooden doors. The customers would need to supply details including the size, type of wood, color, design and so forth. However, a comprehensive digital commerce solution will offer advanced product configuration technology, allowing those specifications to be built into the e-commerce platform. That means that customers can configure products visually\u2014exactly as they want and need\u2014and get accurate quotes.<\/span><\/p>\n

Myth #2: We Don\u2019t Need to Digitally Transform<\/span><\/h2>\n

Digital commerce is a growing channel. When <\/span>Gartner surveyed<\/span><\/a> marketing leaders, they found that 86% of participants saw digital commerce as their most important market channel over the next two years.<\/span><\/p>\n\n\n\n
86% of B2B companies see digital commerce as their most important market channel over the next two years.<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Digital transformation is no longer a \u201cnice to have\u201d\u2014it is a necessity to survive.<\/span><\/p>\n

Myth # 3: Digital Transformation Is Too Difficult and Expensive<\/span><\/h2>\n

Choosing the right partner is critical to your digital transformation success. B2B companies should consider the following:<\/span><\/p>\n