{"id":7379,"date":"2019-02-05T09:14:34","date_gmt":"2019-02-05T17:14:34","guid":{"rendered":"https:\/\/blog-prod.qad.com\/blog\/?p=7379"},"modified":"2019-02-05T09:16:24","modified_gmt":"2019-02-05T17:16:24","slug":"bob-moesta-to-keynote-qad-explore-2019","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2019\/02\/bob-moesta-to-keynote-qad-explore-2019","title":{"rendered":"Innovation Expert Bob Moesta to Keynote QAD Explore 2019"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7381&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Have you ever wondered how businesses track the way people shop and the reasons people buy? What about ways in which companies innovate to keep their products relevant?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of misconceptions about buying habits and how they affect buyer satisfaction. With a rapid rate of change happening across all industries right now, these misconceptions can lead to a potential disconnection between a buyer and seller. Moreover, changing customer demands and competing forces in buying decisions can make it difficult to create value and meaning in the buying process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Uncovering the Jobs to Be Done<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to meet market challenges head-on, it is important for businesses to understand a product\u2019s purpose in order to make improving their products easier. There are jobs to be done, and for those who seek to push forward in an ever-evolving business environment, strategies to consider from recognized leaders in innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are thrilled to announce innovation expert <\/span><b>Bob Moesta<\/b><span style=\"font-weight: 400;\">, president of <\/span><a href=\"https:\/\/therewiredgroup.com\/\"><span style=\"font-weight: 400;\">The ReWired Group<\/span><\/a><span style=\"font-weight: 400;\"> and adjunct fellow at the Clayton Christensen Institute for Disruptive Innovation, as this year\u2019s QAD Explore <\/span><a href=\"https:\/\/www.qad.com\/about\/eventsspeakers\"><span style=\"font-weight: 400;\">keynote speaker<\/span><\/a><span style=\"font-weight: 400;\">! A leader in the creation, development and launch of new products and services, Moesta has spent the past 30 years working on and helping to launch more than 3,500 new products, services and businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ReWired Group, a Detroit-based end-to-end innovation consulting group, was founded by Moesta to share knowledge and teach innovation skills to help companies and innovators make progress toward doing things better, faster and cheaper. The consulting group tackles the emotions organizations experience year-round and helps to uncover the clarity they seek when the landscape changes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bob\u2019s Keynote at Explore 2019<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On Tuesday, May 7th, Bob Moesta will take the main stage at Explore to present his keynote, <\/span><b>Jobs to Be Done in a Changing World<\/b><span style=\"font-weight: 400;\">, discussing strategies for making demand-side innovation more predictable and successful. He will also cover the importance of <\/span><a href=\"https:\/\/www.qad.com\/blog\/2018\/02\/dr-james-p-womack-hero-lean-manufacturing\/\"><span style=\"font-weight: 400;\">Lean practices<\/span><\/a><span style=\"font-weight: 400;\"> and developing better, faster, more profitable products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moesta is best known for being a principal architect of the Jobs to Be Done (JTBD) theory. The premise of JTBD is that people do not actually buy products; they hire them to do a job. Features and benefits are part of the buying decision but not the causal reason. The JTBD framework helps innovators and businesses to understand causality as well as what drives consumers to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a better idea of what to expect at this year\u2019s conference, check out this <\/span><a href=\"https:\/\/youtu.be\/RQjBawcU_qg\"><span style=\"font-weight: 400;\">simple explanation of the theory of JTBD<\/span><\/a><span style=\"font-weight: 400;\"> and how it can be applied to new and existing products.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Register Early and Save<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.qad.com\/about\/eventsregister\/\"><span style=\"font-weight: 400;\">Early Bird discount<\/span><\/a><span style=\"font-weight: 400;\"> for Explore 2019 won\u2019t last long! Make sure to secure your conference registration by March 29th to save $600. You\u2019ll also find a comprehensive list of <\/span><a href=\"https:\/\/www.qad.com\/about\/eventstraining\/\"><span style=\"font-weight: 400;\">Explore Training<\/span><\/a><span style=\"font-weight: 400;\"> classes available. See you in New Orleans!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7381&#8243; img_size=&#8221;full&#8221;][vc_column_text]Have you ever wondered how businesses track the way people shop and the reasons people buy? What about ways in which companies innovate to keep their products relevant? There are a number of misconceptions about buying habits and how they affect buyer satisfaction. With a rapid rate of change happening across all industries [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":7380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200,182],"tags":[672,436,74,15,77,71,590,279,589,76],"class_list":["post-7379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-featured","tag-bob-moesta","tag-cloud-erp-manufacturing","tag-customer-conference","tag-enterprise-resource-planning","tag-erp-software-conference","tag-events","tag-explore-2019","tag-keynote","tag-new-orleans","tag-qad-explore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Expert Bob Moesta to Keynote QAD Explore 2019 | QAD Blog<\/title>\n<meta name=\"description\" content=\"We are thrilled to announce innovation expert Bob Moesta, 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