{"id":7632,"date":"2019-06-04T09:37:28","date_gmt":"2019-06-04T16:37:28","guid":{"rendered":"https:\/\/blog-prod.qad.com\/blog\/?p=7632"},"modified":"2019-06-04T09:37:28","modified_gmt":"2019-06-04T16:37:28","slug":"its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2019\/06\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2","title":{"rendered":"It\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. II)"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7633&#8243; img_size=&#8221;full&#8221;][vc_column_text]<i><span style=\"font-weight: 400;\">In \u201c<\/span><\/i><a href=\"https:\/\/www.qad.com\/blog\/2019\/05\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt1\/\"><i><span style=\"font-weight: 400;\">It\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. I)<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,\u201d we discussed some of the looming changes the automotive industry is facing today and what they mean for the industry going forward. In Part II, we will touch on the ways in which automotive players are addressing these changes through collaboration and the innovations that can stem from it.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">To accelerate the future of the automotive industry, some players have entered into an intense era of collaboration among carmakers, technology giants, software start-ups, research institutions, telecom providers, insurance companies, and others to develop and commercialize the technology, share risk and prepare the market. Examples include: <\/span><\/p>\n<p><b>BMW Consortium<br \/>\n<\/b><span style=\"font-weight: 400;\">BMW has led the development of a very ambitious consortium of companies to leverage the cost associated with the development of a scalable platform for level 3 and level 4 autonomous vehicles. The consortium includes other car manufacturers, tech companies, and automotive suppliers, including BMW, Fiat Chrysler Automotive, Intel, Mobileye (Intel purchased Mobileye in 2017 for $15.2 billion), Aptiv, Continental, KPIT and TTTech.<\/span><\/p>\n<p><b>Waymo Partnerships<br \/>\n<\/b><span style=\"font-weight: 400;\">Waymo partners with Fiat Chrysler Automotive (FCA), Jaguar Land Rover (JLR) and Magna. Waymo is the autonomous technology company that spun out of Google, and has established a partnership with FCA and JLR for ride-hailing services that started late last year. Furthermore, Waymo is joining forces with Magna to build a factory for self-driving cars in southeast Michigan; the first cars produced will be autonomous versions of the Chrysler Pacifica Hybrid minivan and Jaguar\u2019s I-PACE electric SUV.<\/span><\/p>\n<p><b>GM and Cruise Automation<br \/>\n<\/b><span style=\"font-weight: 400;\">Cruise is a Silicon Valley start-up and driverless car company headquartered in San Francisco, California. Founded in 2013, Cruise tests and develops autonomous car technology. In March 2016, General Motors acquired Cruise for an undisclosed amount, although reports have placed the number &#8220;north of $1 billion.\u201d Since the acquisition of Cruise, the following strategic investments have been made:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In May 2018, Cruise announced that\u00a0Softbank&#8217;s\u00a0Vision Fund would invest $2.25 billion into the company, along with another $1.1 billion from GM itself. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In October 2018, it was announced that\u00a0Honda\u00a0would be investing $750 million into the company, followed by another $2 billion over the next 12 years.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Since Cruise\u2019s acquisition, it has attracted investments of\u00a0$2.25 billion\u00a0from SoftBank and\u00a0the $2.75 billion\u00a0(over 12 years) from Honda, reportedly boosting its valuation to\u00a0$14.6 billion. At the time of the GM acquisition, Cruise had 40 employees.<\/span><\/li>\n<\/ul>\n<p><b>Ford and Argo AI<br \/>\n<\/b><span style=\"font-weight: 400;\">Ford has invested $1 billion in Argo AI, combining their autonomous vehicle development expertise with Argo AI&#8217;s robotics experience and startup speed on <\/span><a href=\"https:\/\/www.qad.com\/blog\/2018\/09\/ai-impacts-automotive-manufacturing\/\"><span style=\"font-weight: 400;\">artificial intelligence<\/span><\/a><span style=\"font-weight: 400;\"> software all to further advance autonomous vehicles. Founded by former Google and Uber leaders, Argo AI will include roboticists and engineers from inside and outside of Ford working to develop a new software platform for Ford\u2019s fully autonomous vehicle coming in 2021; through their equity participation, Argo AI employees will share in the startup\u2019s growth.<\/span><\/p>\n<p><b>Lyft Partnerships<br \/>\n<\/b><span style=\"font-weight: 400;\">Lyft, Inc., a\u00a0transportation network company\u00a0(TNC) based in\u00a0San Francisco, California\u00a0and operating in the\u00a0United States\u00a0and\u00a0Canada, has partnerships with Google&#8217;s self-driving car unit Waymo, as well as GM, Ford and Magna. It develops, markets and operates the Lyft\u00a0mobile app. Launched in June 2012, Lyft operates in approximately 300 U.S. cities,\u00a0and provides over 1 million rides per day.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google led investments in Lyft with a $1 billion investment.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lyft has partnered with Ford and GM on an open platform, where car manufacturers can plug their self-driving vehicles into its rideshare network. Magna, on the other hand, is partnering with Lyft to develop and manufacture self-driving systems.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lyft went public on March 29 and has a market cap of over $17 billion.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Innovation is About Working Together<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Incredible collaborations and subsequent innovations have already been made between Silicon Valley and Detroit. In my view, it is rather myopic to suggest that these two industry giants be pitted against one another. The future of the automotive industry lies in automation, electrification, big data and more, but truth be told \u2014 we\u2019re not there yet, and we won\u2019t ever get there unless more companies from Silicon Valley and Detroit join forces and work together. Both communities need the other; both communities have much to offer. Neither will come out as true winners in the race to <\/span><a href=\"https:\/\/www.qad.com\/industries\/automotive\"><span style=\"font-weight: 400;\">automotive<\/span><\/a><span style=\"font-weight: 400;\"> innovation without investing heavily in cross-industry collaboration.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7633&#8243; img_size=&#8221;full&#8221;][vc_column_text]In \u201cIt\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. I),\u201d we discussed some of the looming changes the automotive industry is facing today and what they mean for the industry going forward. In Part II, we will touch on the ways in which automotive players are addressing these changes through [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":7633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,199],"tags":[545,6,7,581,237,337,229,697,495,245,480,238,784,80],"class_list":["post-7632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-manufacturing-trends","tag-artificial-intelligence","tag-automation","tag-automotive","tag-automotive-erp","tag-autonomous-vehicles","tag-big-data","tag-detroit","tag-disruption","tag-electrification","tag-innovation","tag-robotics","tag-self-driving-vehicles","tag-silicon-valley","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. II) | QAD Blog<\/title>\n<meta name=\"description\" content=\"Incredible collaborations and innovations have been made between Silicon Valley and Detroit. Both communities need the other, and have much to offer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qad.com\/blog\/2019\/06\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. II) | QAD Blog\" \/>\n<meta property=\"og:description\" content=\"Incredible collaborations and innovations have been made between Silicon Valley and Detroit. Both communities need the other, and have much to offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qad.com\/blog\/2019\/06\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2\" \/>\n<meta property=\"og:site_name\" content=\"QAD Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QADerp\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T16:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qad.com\/blog\/wp-content\/uploads\/2019\/06\/06.04.2019-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Eichenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QAD_Community\" \/>\n<meta name=\"twitter:site\" content=\"@QAD_Community\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Eichenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qad.com\\\/blog\\\/2019\\\/06\\\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qad.com\\\/blog\\\/2019\\\/06\\\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt2\"},\"author\":{\"name\":\"Paul Eichenberg\",\"@id\":\"https:\\\/\\\/www.qad.com\\\/blog\\\/#\\\/schema\\\/person\\\/7dfb86e83e992dc0c1ce4cb6ac565c11\"},\"headline\":\"It\u2019s Silicon Valley and Detroit, not Silicon Valley vs Detroit (Pt. 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