{"id":7992,"date":"2019-11-12T09:19:17","date_gmt":"2019-11-12T17:19:17","guid":{"rendered":"https:\/\/blog-prod.qad.com\/blog\/?p=7992"},"modified":"2019-11-12T10:06:22","modified_gmt":"2019-11-12T18:06:22","slug":"how-can-automotive-players-thrive-in-a-world-of-aces-uncertainty","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2019\/11\/how-can-automotive-players-thrive-in-a-world-of-aces-uncertainty","title":{"rendered":"How Can Automotive Players Thrive in a World of ACES Uncertainty?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7993&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">A Google search on where experts see the automotive industry going reveals one key takeaway: no one knows exactly where it\u2019s headed. Some once thought that <\/span><a href=\"https:\/\/www.qad.com\/blog\/2019\/09\/autonomous-driving-whats-the-rush\/\"><span style=\"font-weight: 400;\">level 4-5 automation<\/span><\/a><span style=\"font-weight: 400;\"> was a handful of years away (the estimate has now been revised upward to 15-20 years). Others believe that innovation will center more around vehicle drivetrains (swappable electric batteries or lightning-quick charging) and infrastructure (smart highways). In a world where the future could go in so many different directions, how are auto manufacturers to survive, let alone thrive? The good news is that there are things companies can do to adapt. Here are some popular strategies to consider.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Partner Up to Share the Risk<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Partnerships in the auto industry are nothing new\u2060\u2014brands like Chrysler and Maserati partnered to produce a vehicle, the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Chrysler_TC_by_Maserati\"><span style=\"font-weight: 400;\">Chrysler TC by Maserati<\/span><\/a><span style=\"font-weight: 400;\">, as far back as the 1980s. However, these partnerships are becoming more common as automakers look to mitigate the risk that comes with investing in the development of new vehicle platforms, <\/span><a href=\"https:\/\/www.autoblog.com\/2010\/07\/27\/why-does-it-cost-so-much-for-automakers-to-develop-new-models\/\"><span style=\"font-weight: 400;\">which can cost over a billion dollars<\/span><\/a><span style=\"font-weight: 400;\">, when the trajectory of the entire industry is likely to change rapidly. Here are a few recent examples of automakers joining forces:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Next-Gen Toyota 86 Will Reportedly Be Another Joint Venture with Subaru (<\/span><a href=\"https:\/\/www.roadandtrack.com\/new-cars\/future-cars\/a26907613\/next-gen-toyota-86-subaru-joint-venture-report\/\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FCA Partners with Mazda to Split New Roadster\u2019s Costs 50\/50 (<\/span><a href=\"https:\/\/www.autonews.com\/article\/20161025\/BLOG06\/161029939\/the-mazda-miata-and-fiat-124-spider-the-future-of-platform-sharing\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Toyota and BMW Team Up to Revive the Iconic Supra Nameplate (<\/span><a href=\"https:\/\/www.motortrend.com\/news\/why-toyota-supra-bmw-z4-partnership-makes-sense-the-lohdown\/\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And just as OEM auto manufacturers are partnering to get ahead, automotive suppliers are doing the same. <\/span><a href=\"https:\/\/www.qad.com\/blog\/2019\/01\/automotive-supplier-mega-mergers-are-on-the-rise-heres-why\/\"><span style=\"font-weight: 400;\">Examples<\/span><\/a><span style=\"font-weight: 400;\"> of recent consolidation mega-deals include American Axle\u2019s $1.5B acquisition of MPG, Tenneco\u2019s $5.4B acquisition of Federal-Mogul, and Dana\u2019s rejected $6.1B acquisition of GKN (GKN shareholders later chose a bid from private equity firm Melrose to take over the company).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automakers that decide to partner do risk competing with each other to sell a nearly identical product. So, while the cost of developing a new platform is limited, so is the profit upside.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automakers partnering is not a new concept, however, what is new is automakers partnering up with tech companies to tackle the huge technological changes that lie ahead. Over the last few years, we\u2019ve seen the top three US automakers\u2014GM, Ford, and Chrysler\u2014make large investments in Silicon Valley-based autonomous driving startups: <\/span><a href=\"https:\/\/www.theverge.com\/2019\/5\/7\/18535194\/gm-cruise-self-driving-car-investment-valuation\"><span style=\"font-weight: 400;\">GM with Cruise<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/corporate.ford.com\/company\/autonomous-vehicles.html\"><span style=\"font-weight: 400;\">Ford with Argo AI<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/techcrunch.com\/2019\/06\/09\/fiat-chrysler-partners-with-aurora-to-develop-self-driving-commercial-vans\/\"><span style=\"font-weight: 400;\">Chrysler with Aurora<\/span><\/a><span style=\"font-weight: 400;\">. Partnering with these companies not only spreads the risk, it is also a rightful acknowledgement that <\/span><a href=\"https:\/\/www.qad.com\/blog\/2019\/05\/its-silicon-valley-and-detroit-not-silicon-valley-vs-detroit-pt1\/\"><span style=\"font-weight: 400;\">cars are becoming more computer-like<\/span><\/a><span style=\"font-weight: 400;\"> and carmakers\u2019 manufacturing know-how will need to be supplemented with strong technological prowess in the coming age of Automated, Connected, Electric and Shared Vehicles (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/lanceeliot\/2019\/07\/04\/fireworks-about-aces-as-key-acronym-for-the-future-of-mobility-and-self-driving-cars\/#6503b5ae654e\"><span style=\"font-weight: 400;\">ACES<\/span><\/a><span style=\"font-weight: 400;\">). Expect more of this in the years ahead.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Focus on Core Competencies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More isn\u2019t always better. That was the key finding of a <\/span><a href=\"https:\/\/www0.gsb.columbia.edu\/mygsb\/faculty\/research\/pubfiles\/5228\/better%20choosing%20experience.pdf\"><span style=\"font-weight: 400;\">2000 study<\/span><\/a><span style=\"font-weight: 400;\"> by Columbia University psychologists Sheena Iyengar and Mark Lepper, who decided to test how consumers react to having a lot of options when making purchasing decisions. They claimed that while people like the idea of choice, they overestimate their own capacity for managing those choices and often, when faced with too many choices, forego making a choice altogether. In their study, shoppers were six times more likely to buy a product when given fewer varieties to choose between.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, some auto manufacturers are noticing that their model ranges give the consumer too much choice. Cutting unsuccessful models can help these manufacturers focus on producing only the vehicles they\u2019re good at producing, or the ones that have higher profit margins. For example, last year <\/span><a href=\"https:\/\/www.detroitnews.com\/story\/business\/autos\/ford\/2018\/04\/25\/ford-cutting-car-lineup-earnings\/34244867\/\"><span style=\"font-weight: 400;\">Ford announced plans<\/span><\/a><span style=\"font-weight: 400;\"> to trim $25.5B in operating costs (and 80% of its vehicle lineup) by 2022 by eliminating the Taurus, Fiesta, Fusion, C-Max and Focus in favor of higher margin trucks, SUVs and Mustangs.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2019\/08\/10\/automakers-trim-production-as-market-weakens-but-hope-to-avoid-wholesale-cuts-of-a-decade-ago.html\"><span style=\"font-weight: 400;\">GM recently announced plans<\/span><\/a><span style=\"font-weight: 400;\"> to trim its offerings within the SUV segment by reducing production of the Chevrolet Trax and GMC Terrain to \u201cfocus on profitable sales and doing things that make good business sense.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides making good business sense now, concentrating on strengths will allow automakers to be more flexible in the future, putting them in a better financial position to invest in any technologies or trends that gain traction.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Make Supply Chains Flexible<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When the auto industry took a downturn during the <\/span><a href=\"https:\/\/www.industryweek.com\/procurement\/how-flexible-supply-chain-delivers-value\"><span style=\"font-weight: 400;\">financial crisis of 2008<\/span><\/a><span style=\"font-weight: 400;\">, many auto manufacturers trimmed inventory levels and cut supply chain costs. As the economy recovered, however, these companies found their weakened supply chains couldn\u2019t keep pace with the economic recovery. As some analysts think that we may be headed towards another recession in the coming years, auto manufacturers should be wary of repeating similar missteps. Here are some of the many benefits of a flexible supply chain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to exploit new market opportunities as fast as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced costs and minimized disruption risk<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ability to cater to more tailored products with a faster order-to-delivery time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">More and more, flexibility in the supply chain is becoming a \u201cneed to have\u201d rather than a \u201cnice to have.\u201d Some companies have even elevated their supply chain leaders to C-suite status. Look for this to become the norm as disruption in the automotive space continues to accelerate.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prepare for Everything but Expect Nothing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The only thing for certain in the automotive industry these days is uncertainty. That\u2019s why manufacturing companies need to be agile enough to effectively respond to change. <\/span><a href=\"https:\/\/www.qad.com\/cloud-erp\"><span style=\"font-weight: 400;\">QAD Adaptive ERP<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.qad.com\/solutions\/qad-digital-supply-chain-planningsolutions\"><span style=\"font-weight: 400;\">QAD DynaSys DSCP solutions<\/span><\/a><span style=\"font-weight: 400;\"> (e.g. scenario planning) allow companies to do just that. Take QAD Customer Veoneer (formerly Autoliv), for example, <\/span><a href=\"https:\/\/www.qad.com\/documents\/case-studies\/Veoneer-India-case-study.pdf\"><span style=\"font-weight: 400;\">rapid implementation in the cloud<\/span><\/a><span style=\"font-weight: 400;\"> was instrumental in saving the company precious time and money in the face of ACES disruption. For other automotive companies up against similar challenges in an age where anything can happen, it\u2019s best to be prepared for everything.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7993&#8243; img_size=&#8221;full&#8221;][vc_column_text]A Google search on where experts see the automotive industry going reveals one key takeaway: no one knows exactly where it\u2019s headed. Some once thought that level 4-5 automation was a handful of years away (the estimate has now been revised upward to 15-20 years). Others believe that innovation will center more around [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":7993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,199],"tags":[988,989,6,7,993,990,994,697,288,620,995,992,819,359,991,92],"class_list":["post-7992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-manufacturing-trends","tag-aces","tag-automated-vehicles","tag-automation","tag-automotive","tag-autonomous-driving","tag-connected-vehicles","tag-demand-chain","tag-disruption","tag-dscp","tag-electric-vehicles","tag-order-to-delivery","tag-partnerships","tag-qad-adaptive-erp","tag-risk","tag-shared-vehicles","tag-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Automotive Players Thrive in a World of ACES 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