{"id":8512,"date":"2020-07-14T09:04:33","date_gmt":"2020-07-14T16:04:33","guid":{"rendered":"https:\/\/blog-prod.qad.com\/blog\/?p=8512"},"modified":"2020-07-14T09:04:33","modified_gmt":"2020-07-14T16:04:33","slug":"sustainability-consumption-realistic-expectations","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2020\/07\/sustainability-consumption-realistic-expectations","title":{"rendered":"Sustainability, Consumption and Realistic Expectations"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;8514&#8243; img_size=&#8221;full&#8221;][vc_column_text]<i><span style=\"font-weight: 400;\">\u201cEarth provides enough to satisfy every man&#8217;s needs, but not every man&#8217;s greed.\u201d \u2014 <\/span><\/i><a href=\"https:\/\/en.wikipedia.org\/wiki\/Mahatma_Gandhi\"><i><span style=\"font-weight: 400;\">Mahatma Gandhi<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, lawyer, anti-colonial nationalist and political ethicist<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cYou can count on the Universe to always deliver what you need, but understand what you need will not always be what you want.\u201d \u2015\u00a0<\/span><\/i><a href=\"https:\/\/7goodminutes.com\/about\/\"><i><span style=\"font-weight: 400;\">Clyde Lee Dennis<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, entrepreneur and self-improvement expert<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In a novel, the best-written villains don\u2019t stand around clapping their hands and gleefully proclaiming, \u201cOh, I\u2019m so evil!\u201d No, they inevitably have a reason for what they do, and the reasons make sense to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people don\u2019t think they are materialistic. They believe they<\/span><i><span style=\"font-weight: 400;\"> need<\/span><\/i><span style=\"font-weight: 400;\"> all the stuff they have. And that\u2019s why people have so much stuff.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Where Does All This Stuff Come From?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In many affluent areas of the United States, you\u2019ll often see garages overflowing with so much stuff that there\u2019s no room for the family cars. <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Marie_Kondo\"><span style=\"font-weight: 400;\">Marie Kondo<\/span><\/a><span style=\"font-weight: 400;\"> has become a household name and a multi-million-dollar industry all by herself, just by helping people learn to throw away their stuff.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Growing Home Sizes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consider this. In 1950, the average size of a new home in the United States was 983 square feet. By 2017, the average new home was 2,631 square feet in size\u2014about 1,035 square feet per person\u2014with each person having more than the entire size of a typical new home in the 1950s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s not just a US problem. Several studies show that Australia has the largest home sizes in the world, as shown by the graph below.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;8513&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<em>Source: The Globe and Mail<\/em><\/p>\n<p><span style=\"font-weight: 400;\">In the 1950s, households in the United Kingdom were austere by today\u2019s standards. While most homes had a cooker, a vacuum cleaner, and a plug-in radio, fewer than 33% had a clothes washing machine. Only 15% had a fridge, and only 10% had a telephone. Today, the average house size in the UK is 104 square meters, and the average new house in 2016 was 13% larger than the average existing house.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average woman in the UK uses 16 beauty products every day, spending on average \u00a3482 per year. American women use 11. Chinese consumers are expected to overtake them both by 2023, as <\/span><a href=\"https:\/\/www.jpmorgan.com\/global\/research\/beauty-industry?source=cib_pr_pr_beautytech0919\"><span style=\"font-weight: 400;\">beauty sales in China grew<\/span><\/a><span style=\"font-weight: 400;\"> by 12.9% in 2018.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sustainable Manufacturing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/data.worldbank.org\/indicator\/EN.ATM.CO2E.PC?locations=AF-BI-DJ\"><span style=\"font-weight: 400;\">The World Bank<\/span><\/a><span style=\"font-weight: 400;\">, worldwide CO<\/span><span style=\"font-weight: 400;\">2 <\/span><span style=\"font-weight: 400;\">emissions in 1960 were 393.19 metric tons per capita. Nepal created the least at .007 metric tons per capita, but Nepal has little manufacturing, and much of that is agrarian.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2014, the global per capita CO<\/span><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\"> was 1,213.17 metric tons. Qatar contributed the most at 43.85 metric tons per capita. As manufacturers, we must strive to reduce our impact on CO<\/span><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\">, on landfills and on water in every corner of the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point of this data is not to make any person, country, home or automobile owner feel bad. Or feel good, for that matter. It\u2019s simply to show that changing expectations have a major effect on <\/span><a href=\"https:\/\/www.qad.com\/blog\/2020\/02\/manufacturing-erp-plays-key-role-for-sustainability\/\"><span style=\"font-weight: 400;\">sustainability<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Rising Expectations of Consumption<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our brains are wired for consumption, and if you look at Maslow\u2019s Hierarchy of Human Needs, consumption and acquisition are part of every level of human need. Food, water and warmth are primary human needs, followed by safety and security. Belongingness, esteem and self-actualization are also at the top of the pyramid. We intrinsically need objects that fulfill these needs, whether that takes the form of a cheeseburger, a prestige lipstick, a new car, or a set of oil paints. And all these items can be manufactured and distributed to meet our <\/span><a href=\"https:\/\/www.qad.com\/blog\/2018\/12\/keeping-up-demand-today-tomorrow\"><span style=\"font-weight: 400;\">consumer demand<\/span><\/a><span style=\"font-weight: 400;\">, but to ensure the Earth\u2019s survival, the <\/span><a href=\"https:\/\/www.qad.com\/blog\/2018\/08\/sustainable-manufacturing-gaining-momentum\"><span style=\"font-weight: 400;\">manufacturing must be done sustainably<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sustainability is the Responsibility of Each Manufacturer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A single company can\u2019t control the world\u2019s expectations and sustainability, or even the expectations and sustainability of a single country. All any company can do is control its own actions, and each company needs to consider the ramifications of its actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Has your company done all it can to reduce its carbon footprint? Are emissions as low as possible? Are you finding ways to reduce or eliminate unnecessary packaging? Do you reuse shipping containers and materials where possible? Sometimes taking the sustainability path isn\u2019t convenient, but it is even less convenient when trash ends up in the ocean and harms our fragile ecosystem.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;8514&#8243; img_size=&#8221;full&#8221;][vc_column_text]\u201cEarth provides enough to satisfy every man&#8217;s needs, but not every man&#8217;s greed.\u201d \u2014 Mahatma Gandhi, lawyer, anti-colonial nationalist and political ethicist \u201cYou can count on the Universe to always deliver what you need, but understand what you need will not always be what you want.\u201d \u2015\u00a0Clyde Lee Dennis, entrepreneur and self-improvement expert [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,199],"tags":[1264,1266,1267,1262,1265,1263,396,1261],"class_list":["post-8512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-manufacturing-trends","tag-clyde-lee-dennis","tag-consumerism","tag-consumption","tag-expectations","tag-global-impact","tag-mahatma-gandhi","tag-sustainability","tag-sustainable-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability, Consumption and Realistic Expectations | QAD Blog<\/title>\n<meta name=\"description\" content=\"Consumption drives manufacturing and distribution to meet our needs, but to ensure the Earth\u2019s survival, manufacturers must follow sustainability 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