{"id":8683,"date":"2020-01-11T13:40:17","date_gmt":"2020-01-11T21:40:17","guid":{"rendered":"https:\/\/www.qad.com\/blog\/?p=8683"},"modified":"2020-11-06T09:57:34","modified_gmt":"2020-11-06T17:57:34","slug":"total-quality-management-in-the-automotive-industry","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2020\/01\/total-quality-management-in-the-automotive-industry","title":{"rendered":"Total Quality Management in the Automotive Industry"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;8762&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Total Quality Management (TQM) describes the culture, attitude, and organization of a company striving to produce high quality products and services that meet or exceed customer expectations. Originating in the 1950s, its popularity has increased since the 1980s, and its <\/span><span style=\"font-weight: 400;\">quality management concepts have been implemented by <a target=\"_blank\" href=\"https:\/\/www.qad.com\/industries\/automotive\" rel=\"noopener noreferrer\">automotive<\/a> companies<\/span><span style=\"font-weight: 400;\"> such as Ford Motor Company, General Motors Company, and Toyota Motor Company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what, exactly, is total quality management and how does it work? We can gain a better understanding by examining the core concepts of the TQM Philosophy.<\/span><\/p>\n<h2>Customer Focus<\/h2>\n<p><span style=\"font-weight: 400;\">This is the first and most important concept of the <a href=\"https:\/\/www.qad.com\/blog\/2020\/04\/how-can-tqm-make-your-business-more-successful\">TQM<\/a> Philosophy. Built upon the understanding that quality value of a product is reduced if it does not meet the customer\u2019s needs, the customer focus concept states that the client\u2019s wants and\/or needs must be met or exceeded. But first, a company must first determine what those wants and needs are. To do this, they gather information through market studies, research groups, and client meetings. Benefits of achieving this concept include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased effectiveness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improved customer loyalty<\/span><\/li>\n<\/ul>\n<h2>Continuous Improvement<\/h2>\n<p><span style=\"font-weight: 400;\">Taking into account that customer expectations are always changing (and typically rising as quality management begins to provide results), the continuous improvement concept stems from a belief that mistakes can be avoided and defects can be prevented. It extends to all aspects of an organization, from the shop floor to the marketing department to decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One common approach used to ensure continuous improvement remains a core concept is the Plan-Do-Check-Act cycle. Its processes are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plan: evaluate the current processes and make plans to resolve the problems found<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do: implement the plan and collect data for evaluation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check: study data to determine if the plan is achieving the desired results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Act: Communicate results and implement the new procedure if successful<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important to remember that, because this approach is a cycle, the entire process starts over once a new plan or procedure is implemented.<\/span><\/p>\n<h2>Employee Empowerment<\/h2>\n<p><span style=\"font-weight: 400;\">In the TQM Philosophy, employees are considered a vital part of the quality management process. They are empowered to make decisions, their contributions are valued, and their suggestions are implemented. In order to ensure they are able to make logical, valuable contributions, employees are given quality tools and extensive training.<\/span><\/p>\n<h2>Use of Quality Tools<\/h2>\n<p><span style=\"font-weight: 400;\">As already mentioned, quality tools are important for ensuring that employees are able to make valuable and informed decisions and contributions. They must also receive extensive training to help them understand access quality via quality control and measurement tools. This gives employees the ability to accurately interpret their findings and effectively correct problems.<\/span><\/p>\n<h2>Product Design<\/h2>\n<p><span style=\"font-weight: 400;\">Providing a design that meets customer expectations is a critical element to building a quality product. Unfortunately, this can be more difficult than it sounds because most customers provide general descriptions, such as \u201csafe,\u201d \u201ctough,\u201d or \u201csleek.\u201d Automotive companies must translate these generalizations into specific technical requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One tool that helps them do this is known as QFD, or Quality Function Deployment. This tool identifies the requirements of customers and then scores those requirements numerically. The scores are then translated into specific product requirements, such as side air bags for \u201csafe\u201d. This tool can also be useful for enhancing communication between various company functions and departments.<\/span><\/p>\n<h2>Manage Supplier Quality<\/h2>\n<p><span style=\"font-weight: 400;\">Most concepts of the TQM Philosophy apply only to the company itself, but the supplier quality management concept extends to outside suppliers. It is built upon philosophy that suppliers who strive to meet the company\u2019s needs help the company meet their customer\u2019s needs. In many cases, as long as the supplier meets preset quality standards, materials are accepted without inspection, which helps to speed up the overall production process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this understanding of TQM Philosophies and core principles, it becomes clear how and why some automotive companies have excelled at creating loyal customers who return for their products, year after year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about how these concepts can help your business, please contact <a target=\"_blank\" href=\"https:\/\/www.qad.com\/about\/contact\" rel=\"noopener noreferrer\">QAD<\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;8762&#8243; img_size=&#8221;full&#8221;][vc_column_text]Total Quality Management (TQM) describes the culture, attitude, and organization of a company striving to produce high quality products and services that meet or exceed customer expectations. Originating in the 1950s, its popularity has increased since the 1980s, and its quality management concepts have been implemented by automotive companies such as Ford Motor [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":8762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[7,12,113,376,1349,1347,1348],"class_list":["post-8683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing-trends","tag-automotive","tag-continuous-improvement","tag-quality","tag-quality-management","tag-supplier-quality","tag-total-quality-management","tag-tqm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Total Quality Management in the Automotive Industry | QAD Blog<\/title>\n<meta name=\"description\" content=\"Total Quality Management (TQM) helps produce the highest quality products. 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