{"id":9861,"date":"2021-11-04T09:47:46","date_gmt":"2021-11-04T16:47:46","guid":{"rendered":"https:\/\/www.qad.com\/blog\/?p=9861"},"modified":"2021-11-04T09:52:41","modified_gmt":"2021-11-04T16:52:41","slug":"emerging-lithium-battery-titans","status":"publish","type":"post","link":"https:\/\/www.qad.com\/blog\/2021\/11\/emerging-lithium-battery-titans","title":{"rendered":"Emerging Lithium Battery Titans"},"content":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;9858&#8243; img_size=&#8221;full&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The automotive market is trading in the <\/span><a target=\"_blank\" href=\"https:\/\/www.qad.com\/blog\/2020\/05\/how-the-end-of-the-ice-age-may-surprise-you\" rel=\"noopener\"><span style=\"font-weight: 400;\">internal combustion engine<\/span><\/a><span style=\"font-weight: 400;\"> (ICE) for <\/span><a target=\"_blank\" href=\"https:\/\/www.qad.com\/blog\/2021\/05\/why-the-ev-is-now-cheaper-than-an-ice-vehicle\" rel=\"noopener\"><span style=\"font-weight: 400;\">battery-powered electric vehicles<\/span><\/a><span style=\"font-weight: 400;\">. And with it is coming a new league of industry influencers and innovators who will take the lead in the rapidly growing market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new demand for high-power, low-cost batteries has sparked interest in the tech sector, causing a dramatic entrance of newcomers to the automotive market. In turn, the new competition is quickly shifting the competitive paradigm and forcing traditional automotive suppliers to shift strategies or risk falling behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, who are the emerging leaders in the lithium battery space? What is driving them to the top? And what should you do about it?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Market Drivers for the Automotive Battery<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The reason why the battery electric vehicle (BEV) is so disruptive to the industry is that, aside from the need for completely new technology and vehicle architecture, it requires a business model completely different from the traditional automotive supplier business model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The BEV business model is mostly being driven by three factors: innovation, scalability, and cost. Those that meet those three critical points first will win themselves a seat at the head of the table, putting them in a very favorable position in a market expected to be worth $115 billion by 2027.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tesla, who has long been viewed as a leader in EV, made news late last year with its groundbreaking \u201c4680\u201d battery pack. The high-nickel, dry cathode battery cell increased power, range, and energy capacity while dropping prices to a record low of $57 per kW\/h, making it drastically more economical than the internal combustion engine. It also streamlined the production process, making it easier to produce at a high scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A handful of other companies also stepped in with their own <\/span><a target=\"_blank\" href=\"https:\/\/www.qad.com\/blog\/2021\/05\/why-the-ev-is-now-cheaper-than-an-ice-vehicle\" rel=\"noopener\"><span style=\"font-weight: 400;\">battery breakthrough<\/span><\/a><span style=\"font-weight: 400;\"> plans. General Motors partnered with tech giant LG Chem to develop a low-cost, high-scale battery that would have the potential to fit a broader range of vehicle models. Meanwhile, CATL, a China-based battery company, has been behind many of the battery breakthroughs that have helped drop cost and increase scalability. It is also a key player in Tesla\u2019s battery strategy, securing a strong position in the market.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Emerging Automotive Battery Leaders\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the market shifts toward electric, connected vehicles, traditional suppliers simply don\u2019t have the technical background or scalability to meet the changing demands and new market drivers. This gap has created an opportunity for leaders in the consumer and industrial electronics industry to expand their reach and infiltrate the automotive market\u2014pushing traditional automotive players off their thrones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innovators from the consumer and industrial electronics market are taking advantage of their tech background and high scale to sweep the lead in the newly emerging (and very lucrative) automotive battery market. As you can see in the report below, companies like CATL, LG Chem, Tesla, and Samsung are rising to the top in the battery space. Except for Tesla and BYD Auto, all the leading companies are coming from the consumer and industrial electronics market, many being well-known household names.<\/span>[\/vc_column_text][vc_single_image image=&#8221;9857&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Naturally, this change of leadership is also causing a shift in global economies. For decades, the United States and Germany have served as the hub of innovation for the <\/span><a target=\"_blank\" href=\"https:\/\/www.qad.com\/industries\/automotive\" rel=\"noopener\"><span style=\"font-weight: 400;\">automotive<\/span><\/a><span style=\"font-weight: 400;\"> industry. However, now that vehicle value is being driven mainly from electrical components, the source of innovation is now coming primarily from Asia, with China quickly <\/span><a target=\"_blank\" href=\"https:\/\/www.pauleichenberg.com\/blog\/how-china-has-emerged-as-the-leaders-in-electric-vehicle-technology\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">rising as the new leader<\/span><\/a><span style=\"font-weight: 400;\"> in automotive batteries and electric vehicle technology. However, traditional automotive suppliers aren\u2019t left completely irrelevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these emerging battery titans have a clear advantage in technology and scale, many of them lack the knowledge and reach within the automotive company, leaving room for traditional suppliers to provide value and earn a cut of the pie.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Gaining a Competitive Edge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a mild hybrid, full hybrid, or a BEV, there is a new ecosystem evolving around batteries. And with new technology breakthroughs, increasing legislative pressure, and a competitive race amongst automakers to reach the BEV finish line, the BEV is expected to <\/span><a target=\"_blank\" href=\"https:\/\/www.pauleichenberg.com\/blog\/what-the-new-u-s-fuel-emission-standards-mean-for-your-business\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">dominate the market<\/span><\/a><span style=\"font-weight: 400;\"> by 2030.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional automotive suppliers may be losing their competitive edge in terms of innovation and technology, but they still have a powerful advantage within the market\u2014reach. While big tech has clear advantages in terms of technology and scale, they lack the automotive supply chain maturity needed for global distribution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newcomers to the market will need to leverage the established supply chain of experienced automotive players if they want to race to the top of the battery industry. Automotive suppliers with a global footprint and a global mindset are in the best position to fill that gap and should be looking for opportunities to develop strategic partnerships with the winning technology companies.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;9858&#8243; img_size=&#8221;full&#8221;][vc_column_text]The automotive market is trading in the internal combustion engine (ICE) for battery-powered electric vehicles. And with it is coming a new league of industry influencers and innovators who will take the lead in the rapidly growing market.\u00a0 The new demand for high-power, low-cost batteries has sparked interest in the tech sector, causing [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":9858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182,199],"tags":[7,1873,46,127,1202,667,1874,496,620,1569,450,1876,449,1875],"class_list":["post-9861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-manufacturing-trends","tag-automotive","tag-automotive-battery","tag-automotive-manufacturing","tag-automotive-suppliers","tag-automotive-supply-chain","tag-battery-electric-vehicles","tag-battery-value-chain","tag-bev","tag-electric-vehicles","tag-ev","tag-ice","tag-industry-shift","tag-internal-combustion-engine","tag-lithium-battery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emerging Lithium Battery Titans | QAD Blog<\/title>\n<meta name=\"description\" content=\"New 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Magna Electronics. As the Chief Strategist, Paul oversaw all strategic planning, product management and merger and acquisition activities. During his tenure at Magna, Paul successfully repositioned the business to focus on technologies for the optimization of the internal combustion engine, EV\/Hybrid technologies, ADAS, and autonomous vehicles. Paul manages his own automotive consulting firm called Paul Eichenberg Strategic Consulting. Paul\u2019s clients include hedge funds, investment banks, private equity investors and automotive suppliers.","sameAs":["https:\/\/chief-strategist.com\/"],"url":"https:\/\/www.qad.com\/blog\/author\/paul-eichenberg"}]}},"_links":{"self":[{"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/posts\/9861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/comments?post=9861"}],"version-history":[{"count":3,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/posts\/9861\/revisions"}],"predecessor-version":[{"id":9864,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/posts\/9861\/revisions\/9864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/media\/9858"}],"wp:attachment":[{"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/media?parent=9861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/categories?post=9861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qad.com\/blog\/wp-json\/wp\/v2\/tags?post=9861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}