Understanding Marketing Campaigns
Marketing consists of all activities designed to plan, price, promote, and distribute products or services to target markets. The key task of marketing personnel is to make people aware of your business, products or services, and convince them to buy. This task is accomplished through marketing campaigns.
A marketing campaign is a series of operations pursued to promote a product or service. A successful campaign increases company credibility, sales, and profits.
Campaigns are targeted at specific market segments. A typical marketing campaign aims to promote a certain product or product line, and includes predefined sequential stages.
Marketing Campaign Stages
Vital information for future analysis is also gathered through each of the campaign stages. Once a campaign is completed, the gathered information is analyzed to judge the campaign response, and to make strategic and informed business decisions.
The success of a business also depends on optimal utilization of time, effort, and resources. To assist and streamline campaign management, the system offers the Marketing Campaigns module.
The Marketing Campaigns module lets you:
• Design and detail campaigns and their stages.
• Maintain target audience information.
• Calculate and assign costs at each stage.
• Choose the appropriate campaign media.
• Execute campaigns according to planned schedules.
