Service can be used to build long-term customer relationships or long-term customer loyalty-that is, service can help build markets, not just sales.

The relationships fostered by a well-managed customer service orientation can lead to more sales through the testimony of satisfied customers.

Those who service a product often learn as much or more about how it works than those who built it. Proper management of this service experience can provide visibility of this data through a service request (SR) system and drive new product development.

The revenue from service contracts extends throughout the lifetime of a product, providing a financial base for future development and growth.