The automotive industry finds itself in a time of turbulent transition, as the shift from traditional vehicles to electric vehicles continues apace. Even though the majority of consumers are still sticking with gasoline-powered cars in 2024, it feels inevitable that the future will shift to more sustainable and, what are perceived to be, environmentally-friendly technologies.
In a new, enlightening episode of the Automotive Supply Chain Prophets podcast, industry expert Terry Onica turns the spotlight on her co-host Jan Griffiths, who is releasing a new book, “AutoCulture 2.0”.
Here are some of the topics covered in this new, informative podcast.
The Essence of “AutoCulture 2.0”
Griffith’s book aims to revolutionize leadership in the auto industry amid its technological transformation from producing internal combustion engine (ICE) cars to electric ones (EVs). She stresses that traditional leadership models are becoming inadequate for modern EV manufacturing. Her book, which topped Amazon’s bestseller list in the leadership category, encourages automotive leaders to shift their focus from mere metrics to fostering cultures that embrace change and innovation.
A key theme Griffiths raises is that change initiatives often fail due to poor leadership and culture. She cites the high failure rate of technology implementations as a causative factor, and emphasizes the importance leaders have in developing a compelling forward-looking vision for their organizations. The ability of leaders to secure technology stakeholder buy-in, and their ability to provide adequate training, is critical.
In arguing for a shift from “command-and-control” to a more collaborative leadership style in her book, Griffiths highlights successful real world examples where this approach has yielded results. One case study is covered in a prior podcast with TS Tech, showcasing their coaching approach to supply chain management that advocates for maintaining a balance between implementing industry standards and compassionate leadership.
Collaboration Across the Supply Chain
Further into the podcast, Terry and Jan discuss the need for OEMs to adopt more collaborative and consistent requirements across the supply chain. They point to the importance of uniting the supply chain to achieve faster and more effective results, rather than relying solely on compliance and mandates. When the mindset at leading OEM organizations becomes more collaborative, this culture of improvement and connectedness spreads down to the supplier level to demonstrate that good communication builds trust, and trust positively boosts the bottom line.
Personal Reflections and Leadership Advice
Griffiths shares personal anecdotes, including lessons learned from her father, a farmer in Wales, who unknowingly taught her negotiation skills at the local pub. Terry reminisces about her own father’s advice on hard work and helping others, underscoring the profound impact parental guidance can have on one’s career, and how the father-daughter bond prepares young women to be the next generation of leaders.
Final Takeaway
Griffiths leaves listeners with a crucial question: “Who are you as a leader?” She encourages leaders to reflect on their values and the culture they wish to create, ensuring that they walk the walk when it comes to implementing the visions they put forward, leading with intention.
To learn more about the book, visit the AutoCulture 2.0 website. To listen to the author, Jan Griffiths, discuss the book with auto expert Terry Onica, listen to the entire podcast episode.
