Miguel Torres Chile is a fifth-generation winery with a history as rich as the soil that gives life to its diverse family of wines. It is the Chilean arm of Miguel Torres, a family business established in Spain in 1870 and currently its largest winery.
The company put down roots in Chile in 1978 when the founder Don Miguel Torres visited the Central Valley and fell in love with the region’s lush landscape, vibrant culture and old-world vines. Viticulture practices hadn’t changed in more than 150 years and many ancestral strains had been lost to time. Don Miguel was inspired to breathe new life into the industry with modern viticulture practices and Miguel Torres Chile was born.
Today, the family winery is present in more than 100 countries and has built a reputation for producing high-quality wines that embody their vision, “We celebrate life, we look after the land and we pass on our legacy.” It operates vineyards in the Curico, Maule and Casablanca valleys, as well as other regions that have been hand-picked for their superior growing conditions and unique properties that rank Miguel Torres Chile wines among the highest quality in the world.
Miguel Torres Chile believes in being faithful to the land and sustainability is central to every aspect of its production process. It is Fair Trade-certified and moving toward a net-zero carbon strategy through the Torres and Earth initiative, which also prioritizes organic agriculture and regenerative farming.
The goal is to deliver a consistently high-quality product that has the best price-quality ratio possible but is also friendly to the environment.
Patricio Gamerre, Director of Finance at Miguel Torres Chile, explains: “Our motto is, ‘Let’s celebrate life’ with a glass of wine and at the same time, we want our customers to know they are helping the environment with each glass of Miguel Torres that they consume,” says Gamerre.
Miguel Torres Chile has been a QAD ERP customer for nearly 20 years. It was among the first companies in Chile to use the solution and has worked closely with QAD Partner IT Conosur to implement and maintain the system.
IT Conosur’s support and QAD’s unique offerings prompted Miguel Torres Chile to remain a QAD customer when the family business in Spain switched to a competitor and it stands behind that decision every day.
The Challenge:
Viticulture and winemaking are manual processes by nature but Miguel Torres Chile recognized the importance of digitization and needed an ERP solution that would bring data from across its production process into a centralized database where it could react to market, growing and production changes in real time. It also wanted to use that data to advance its sustainability strategy and minimize costs.
“Miguel Torres’ strategy is basically to react quickly, try to anticipate what is coming and be very agile and flexible. In this, technology plays an important role,” explains Gamerre. “Digitization, improving processes and automation make us better prepared for the changes that are coming.”
“The adaptability of the systems has to be in accordance with the changes that are taking place in the world today. The world is very fast, so we need the system to change with us,” adds Ana Moya, Accounting Manager of Miguel Torres Chile.
The wine industry and mapping oenological processes, in particular, are extremely complex and the company was looking for a solution that was flexible, adaptable and easy to integrate. It also wanted to ensure the shift away from manual labor processes was smooth for workers.
Miguel Torres Chile found everything it was looking for in QAD but faced another challenge: Implementing the solution to its exacting specifications and viticulture processes would be extremely complex.
Patricio Gamerre, Director of Finance, Miguel Torres Chile
About the Partner:
IT Conosur consulting company is an IT service and advice company part of the QAD Partner network. It is the exclusive representative of QAD Enterprise Applications and Solutions for the Southern Cone region. The company is headquartered in Santiago, Chile, and has offices in Argentina, Peru and other parts of the Southern Cone.
The company has been distributing QAD software for more than 20 years and has helped many customers complete projects that support greater efficiency and adaptability. The team is led by Founding Partner and General Manager Jorge Antonio Ríos Grotewold. Jorge has an excellent relationship with both QAD and customer Miguel Torres Chile.
IT Conosur is a trusted QAD Partner and one the team counts on to complete projects on time and to the highest standard possible. The company has a team of senior engineers who specialize in QAD software and assist with all projects. They have QAD Certifications for different QAD ERP tools and enhancements.
The Solution:
“IT Conosur became our strategic partner, it accepted the challenge,” says Gamerre. “IT Conosur understood us.”
With the experts at QAD and IT Conosur at its back, Miguel Torres Chile implemented QAD ERP and all of its modules, including the Viticulture and Field module. The solution has grown with the company and it recently moved to the latest version to support e-commerce and the local and international distribution of its products. The company also has a point-of-sale (POS) system attached to QAD to support on-site sales and its restaurant location.
“We started with IT Conosur and the trust we had with them. They accompanied us on our growth trajectory because when we started with QAD, we were very small. We began to grow and they grew with us, accompanying us all this way,” adds Moya.
“IT Conosur also experimented together with us, which is one of the things we like most about them”, says Moya. “We start with an idea and they are very supportive. IT Conosur helps us with all the projects that we create.”
QAD Partner IT Conosur helped ensure a successful implementation, but Miguel Torres Chile was also drawn on QAD ERP’s unique features, including the way all its modules are integrated into a single platform.
No other company has developed a system that works like the QAD Fields and Viticulture Module, comments Alberto Barahona, IT Manager of Miguel Torres Chile.
“It is a single module and it is marvelous because it allows you to control the costs and expenses of the fields. It controls all the oenological production, which is very different from a normal production,” adds Barahona.
“The great advantage is that it is integrated into the rest of the modules including the financial module, so you have control of expenses, costs and investments.”
These features and Partners like IT Conosur are also part of the reason Miguel Torres Chile chose QAD over another major ERP competitor when its parent business in Spain changed systems. Although the competitor had the ability to deliver a lot of information, it was also very slow, say the experts at Miguel Torres.
“The competitor is very rigid and does not allow us the flexibility that companies like ours need,” comments Moya. QAD ERP is different.
“What the industry and companies like ours need is the software flexibility provided by IT Conosur and QAD,” advises Gamerre.
“QAD ERP allows you to generate change quickly. It is more adaptable and, when you have a partner like Jorge of IT Conosur by your side, it makes your life a little bit easier.”
The Benefits:
Since implementing QAD ERP and collaborating with IT Conosur, Miguel Torres Chile has transformed from a small winery reliant on manual processes into a larger organization with all the information it needs to make informed decisions, fast.
“QAD is a powerful, stable tool that allows me to make decisions in real time and dynamically,” states Gamerre. “And the stability, tranquility, commitment and knowledge of Jorge’s team was what led us to maintain this relationship for so long.”
“QAD helps us by allowing us to have everything unified in a single system, all integrated,” agrees Barhaona.
QAD and IT Conosur have changed the way Miguel Torres Chile does business. Data traceability is easy with every module integrated into a single, adaptable platform. Now, the team can trace grapes and production data by the bottle and take a much more granular approach to accounting, quality and other processes. Moya explains:
“IT Conosur and QAD gave me tools to enable data traceability and direct integration with accounting. The numbers are fully eligible and the audits are transparent because there isn’t any information that we have to get elsewhere. We see everything online and the exchange of information is practically instant.”
Moya concludes: “You can trust that QAD ERP is a system that will allow you the flexibility needed to work with information and the traceability that our industry or any other is going to need. There is data transparency you can trust and above all, you can trust that IT Conosur will offer permanent support in a flexible way that’s very adaptable to the needs of the industry.”
Patricio Gamerre, Director of Finance, Miguel Torres Chile
Vielen Dank, dass Sie sich an QAD wenden! Ihre Anfrage wurde an unseren für Sie zuständigen Mitarbeiter weitergeleitet. Er wird sich in Kürze mit Ihnen in Verbindung setzen. Wenn Sie sofort mit einem QAD-Mitarbeiter sprechen möchten, wenden Sie sich bitte an Ihr lokales QAD-Büro.
Unseren QAD-Blog abonnieren, um die neuesten Nachrichten und Ankündigungen von QAD und der Branche zu kommentieren.
Unser White Paper lesen, um zu erfahren, wie wir Sie dabei unterstützen können, mit der sich ständig verändernden Fertigungslandschaft Schritt zu halten.
Wenn Sie Ihre Nachrichteneinstellungen ändern möchten, besuchen Sie unser Abonnement-Einstellungs-Center.