BRANDINC

The Challenge:

REPLACE OLDER, BASIC TECHNOLOGY WITH A FULLY GLOBAL SOLUTION THAT COULD HANDLE THE COMPLEXITIES OF INTERNATIONAL CURRENCIES, LANGUAGES, AND GLOBAL ORDER FULFILLMENTS AND DELIVERIES

As the eCommerce landscape continued to rapidly evolve, and the demands of customers constantly grew, Brandinc needed to ensure the web stores it designed, built and hosted for its clients were as simple and easy to use as possible — from ordering to fulfillment. With more and more of its clients having multiple offices or expanding globally, Brandinc’s client stores needed to be able to handle the complexities that came along with large and/or international businesses. 

“[W]e didn’t have a global solution,” says Adrian Ferrand, CEO and founder of Brandinc “Our UK clients were on sites in the UK. Our Australian clients were on an Australian site, and so on.” 

As a result, the simple act of making changes and updates to these sites was cumbersome and time-consuming. 

“We either confronted mechanical difficulties or we needed to hire programmers to handle updates,” Ferrand explains. “Everything was so hard to get done.” 

As a B2B business trying to succeed in an increasingly competitive digital commerce landscape, Brandinc recognized its existing technology was no longer measuring up to the needs of its clients. The company needed a comprehensive solution that could handle cross-border purchases from order through fulfillment and delivery in the language and currency its client required. 

“We needed to be able to build a simple site that could operate in multiple countries and support multiple languages, and it needed to be able to operate global warehouses,” Ferrand says. “Those were our three key requirements — and QAD Digital Commerce was able to deliver.” 

The Solution:

A GLOBAL DIGITAL COMMERCE SOLUTION TO SUPPORT MULTIPLE COUNTRIES AND LANGUAGES FROM GLOBAL WAREHOUSES

As it does with all of its clients, QAD Digital Commerce launched its partnership with Brandinc by carefully outlining the project requirements — with a goal to exceed Brandinc’s expectations and ensure a successful deployment. 

QAD Digital Commerce’s first Brandinc project required setting up an online solution for an international services organization. With Brandinc’s help with coordination and communication, QAD Digital Commerce worked closely with the client’s IT and marketing teams. 

QAD Digital Commerce was able to set up an online portal that automatically downloaded an Excel order form from the client and pushed the order automatically through to the vendor for processing. The vendor, in turn, sent through full details of the processed order back to the client. 

“Brandinc and QAD have become an integral and powerful marketing team working together,” says Bachir Kassir, Director of QAD Digital Commerce. “Our combined expertise in promotional merchandise and online solutions has truly benefited Brandinc clients.” 

According to Ferrand, QAD Digital Commerce’s long history helping B2B companies build online solutions coupled with its industry knowledge in custom and promotional products positioned it as an ideal partner for Brandinc. 

“QAD thinks about the processes from the backend to the front — essentially, what a promotional products company has to do to produce  high-quality, custom merchandise for brands,” he explains. “They really understand the industry better than anyone else to their degree globally.” 

The Benefits:

A GLOBAL SOLUTION SERVING GLOBAL CUSTOMERS

Since that first project, QAD Digital Commerce has collaborated with Brandinc and their international clients to build more than 25 successful web solutions and online stores — counting clients such as Lions Club International and LinkedIn among their success stories. 

“Thanks to QAD Digital Commerce, Brandinc is now able to successfully partner with global brands and large global corporate clients,” Ferrand says. “We are now a true global solution provider.” 

*QAD Digital Commerce was formerly known as WebJaguar.