Are you a B2B company struggling to build customer loyalty? There’s no doubt that customer engagement in the B2B marketplace is a harder nut to crack than in B2C commerce. The complexities of B2B shopping as well as a lack of digital maturity in many B2B processes – with siloed systems that can’t talk to each other – make it more difficult to build personalized experiences that keep customers coming back.
Here are some proven digital commerce tactics that will help engage your B2B customers, create brand loyalty and inspire repeat business.
Tactic #1: Take Full Advantage of Personalized Promotions
Like B2C companies, B2B companies need to take every opportunity to use e-commerce data and personalization to engage their customers. With the right tools, B2B companies should be able to easily identify customers who haven’t purchased for a while, and prompt repeat business with techniques like personalized offers.
Personalized promotions can also be used to reward high-value customers, making them more likely to come back to you when they buy.
Tactic #2: Convert Customers with Shipping Options
High shipping costs are one of the leading causes of cart abandonment. Your digital commerce platform should be able to offer customers different shipping options, including less-than-truckload (LTL) and standard carrier costs based on cart value.
Abandoned carts are common with e-commerce platforms, but you can build business rules around abandoned carts and embed dynamic promotions and incentives to convert customers.
Tactic #3: Use Data to Talk to Your Customers
Most companies have marketing automation that allows them to speak to their customers at scale. However, many marketing automation tools will not have access to personalized data about B2B customers, such as their purchase history, abandoned carts and frequency of orders. This information should be made available in real-time to be effective.
Tactic #4: Bring It All Together
You can tackle tactics 1 through 3 piecemeal, but they are most effective when you do them all together. If you are able to offer personalized promotions, shipping offers and real-time personalized data, you can create a highly targeted engagement strategy for your customers.
Why QAD Digital Commerce?
Tailor-made, yet cost-effective and easy to use
Highly configurable and customizable solutions crafted to perfectly fit your needs
Industry-specific
Solutions designed to solve industry-specific ecommerce complexities and business challenges
CPQ+CX architecture
Powerful quoting and product configuring capabilities in a simple, personalized customer-focused experience
Integration-ready
Easy integration with any third-party ERP and software using powerful business rule builder and rich API library
Built-in marketing automation tools
Leverage customer data to automate highly targeted email campaigns
To learn more about how QAD Digital Commerce can help your business, contact us for more information.
