QAD Customer Relationship Management > CRM Overview Demo Guide > Demonstration Summary > How QAD improves return on marketing investment
  

How QAD improves return on marketing investment
Marketing Campaigns
CRM also helps you monitor marketing campaigns – scheduling activities, targeting specific customers or prospects, capturing opportunities, budgeting costs, and tracking results. You can easily repeat successful campaigns with just a few simple steps.
Demo
1. In menu, select Marketing Management > Marketing Campaigns > Campaigns
2. Click Cost tab
3. Right-click Line 10
4. Select Edit
5. Click Close
Key Points
• Campaign management
• Schedule activities
• Target customers or prospects
• Consistent messaging
• Capture opportunities
• Track results in real-time
• Successful campaigns can be easily repeated