QAD CRM helps streamline business generation, and improves salesperson productivity with communications and scheduling tools, pipeline and forecast management functionality, and customer service capabilities. It shortens the sales and marketing cycles by automating your daily activities, promotes business growth by letting you store opportunity details, and aids in marketing endeavors by helping plan and execute campaigns.

QAD CRM is fully integrated into core QAD ERP application functions such as Sales Orders/Invoicing and QAD Service and Support Management. This allows field processing of orders and updates on status of service and support issues.

The system consists of the following functional areas:

The Sales Management layer forms the core layer of the product. Enterprises can add the Marketing Management layer to the base layer, depending on evolving business requirements and budget.