Managing business opportunities is an integral part of business generation efforts. It involves identifying business opportunities and following them up in an effort to convert them into actual business. It increases sales potential, which in turn increases profitability.

Business opportunities offered by profiles and contacts must be managed effectively to be able to translate into actual sales and expand business. The QAD Customer Relationship Management (QAD CRM) system helps you manage these opportunities through the Opportunities module.

Typically, the business opportunity management process has the following stages.