Entering the B2B e-commerce space, and doing it well, didn’t seem like an easy task for WebREPS, a wholesale distributor of HVAC parts and equipment. Other companies in the industry simply weren’t doing it and WebREPS knew it couldn’t settle for a platform that was just “good enough.”
The company needed a solution that offered a high level of out-of-the-box functionality and could handle the complexities of a B2B business, but one that was also mobile-friendly, scalable and easy for customers to use. WebREPS found that and more in QAD Digital Commerce.
How WebREPS is Ushering in a New Era for B2B Distribution
Building a mobile-friendly e-commerce website can be daunting for any B2B distributor. They’re familiar with the ordering and purchasing complexities of their unique industry, but less so with the technology that goes into developing and running a responsive website. Companies also want to reach more B2B buyers and grow their business, but the best way of doing that has changed.
As mentioned in another recent QAD blog post, 78% of B2B buyers start the buying process online with a Google search. The majority are millennials (born between 1981 and 1996) and 75% of this generation prefers to minimize phone-based interactions.
Mobile optimization has evolved from a “nice to have” to a “must” – and WebREPS realized that quickly. As its business grew and mobile commerce took off, WebREPS set out to develop a responsive website that would make it easy for customers to locate and purchase products directly from their smart devices. QAD Digital Commerce, a software-as-a-service (SaaS) platform with an extensive history supporting small- and medium-sized businesses, understands these challenges well and was ready to help.
With QAD Digital Commerce at its back, WebREPs introduced a high-functioning, user-friendly site that features tens of thousands of SKUs. It also supports a variety of self-service buying options that make it easy for B2B buyers to find and order products when they need them.
Out-of-the-Box SaaS Platform Keeps WebREPS’ Costs Low
Cost is another factor for any B2B organization considering a new e-commerce platform, and understandably so. They needed a platform that’s affordable to implement and run, yet can be customized to handle their unique business needs and, most importantly, can fulfill those requirements while going live as fast as possible.
*WebJaguar is now QAD Digital Commerce
“We wanted a platform that was pretty much pre-built so we could keep costs down and go live faster,” said Cristina Vaughn, chief marketing officer at WebREPS. “WebJaguar* was perfect because it already addressed many of the needs within our industry.”
WebREPS found QAD Digital Commerce had all of the tools it needed, and then some. The platform’s product configurator tools enable WebREPS’ customers to build complex orders in their shopping carts and see accurate pricing. They can also use advanced search capabilities to identify the right product fast, while the platform’s import/export tools make it easy for WebREPS to communicate with suppliers and add inventory.
“The WebJaguar* team provided us with a fully functional, user-friendly, responsive site almost entirely out-of-the-box, saving us money and time,” said Vaughn.
Read the full WebREPS customer success story. Learn more about QAD Digital Commerce and its more than 100 features that support B2B companies and retailers in maximizing sales and reducing costs.
I must say, reading about Webreps’ successful launch of their complex B2B e-commerce site with the help of QAD has truly piqued my interest. It’s exhilarating to witness how businesses are leveraging cutting-edge technology to transform the way they operate and engage with customers. As I delved into the article, I couldn’t help but admire the seamless blend of Webreps’ vision and QAD’s expertise in the world of enterprise software solutions.