
QAD Champions of Manufacturing Europe — our all new customer conference — is being held in the city of Brussels on 21-22 October 2025.
Why Brussels, you might ask? More than just a picturesque city, Brussels offers a unique blend of strategic advantages, rich history, and vibrant culture that perfectly aligns with the spirit and goals of our event.
The city has excellent transport links to and from just about everywhere. It takes less than two hours to reach Brussels by train from London, Paris, Amsterdam and Cologne. Plus, the airport serves over 200 destinations.
Belgium has three official languages: French, Dutch and German. In addition, most locals also speak English. You’ll certainly be welcome!
Brussels’ Rich History: A Crossroads of Commerce and Collaboration
Although prehistoric settlements existed in the Brussels Capital Region since before recorded history, the city dates back to 979. In the Middle Ages, Brussels grew into a luxury fabric manufacturing powerhouse, overseen by seven squabbling wealthy dynasties, known as the Lineages. In between, it has been fought over by dukes, despots and dynasties, and today is a vibrant and diverse modern city.
Brussels likes to claim it is “the heart of Europe”, and it is certainly the heart of European Union politics. The city is the home of the European Parliament, the European Commission and the Council of the European Union. In addition, international organizations such as NATO and the World Customs Organisation have their headquarters in the city.
Brussels isn’t just a venue; it’s the epicenter of a new era for manufacturing. As the de facto capital of the European Union, the city embodies the global and interconnected nature of today’s supply chains. It’s a place where diverse perspectives converge, making it the ideal setting to discuss the complex challenges of tariff mitigation, compliance, and supply chain volatility. By gathering in Brussels, Champions of Manufacturing will be at the heart of the conversation, directly engaging with a community that understands the nuances of international trade and the urgency for more agile, intelligent systems.
Join Us in Brussels
The city itself mirrors the transformation we’ll be discussing from the mainstage at our event. Just as Brussels blends historical architecture with modern innovation, we’ll showcase how a new model of ERP can transform traditional manufacturing processes.
This isn’t a small upgrade; it’s a fundamental shift from a rigid system of record to an agile enabler of action. Attendees will see firsthand how a platform built for speed and intelligence can help them navigate the pressures of labor scarcity and customer demands, allowing them to lead the charge in a world that won’t wait.
And it’s not just about what you’ll hear inside the walls of the conference! Brussels provides the perfect backdrop for a transformative networking experience. Beyond the conference sessions, the city offers an environment where leaders can connect, share ideas, and forge partnerships that will drive the next wave of industrial innovation. This event is not just about technology; it’s about empowering people.
In Brussels, attendees will have the opportunity to meet other transformation leaders and shape the narrative of the future, all while experiencing a city that is both a global hub and a symbol of continuous evolution.
Ready to lead the charge? Register now and join us in Brussels to secure your front-row seat to the future of manufacturing.



