Kay Werner is a B2B product marketing and GTM strategist with extensive experience in enterprise SaaS and discrete manufacturing. As Director of Industry Verticals at QAD, she leads go-to-market strategy, solution messaging, and event programming across core manufacturing sectors. Before QAD, Kay held solution management and marketing positions at SAP, where she built deep expertise across key industries and ran customer executive advisory programs that earned C-suite trust and positioned SAP solutions to solve industry challenges, accelerate adoption, and drive growth. Kay holds an MSA from Boston University and is based in the San Francisco Bay Area.