Although the formal opportunity management process ends with the final order, it should be followed by post-sales activities, such as customer care and customer follow-up activities. These activities are important to maintain a good relationship with customers, and to create the opportunity for future sales or repeat orders.

It is also possible that an opportunity is put on-hold by the prospective customer during any stage of the opportunity management process. Such opportunities must be followed up to gain business, whenever the prospective customer is ready to give it.