This section describes how to maintain contact mailing preferences and discusses the following topics:

Overview
Outlines why different types of contact lists are maintained.

Contact Mailing Preferences Workflow
Describes the sequence of tasks for maintaining contact mailing preferences.

Defining an Inclusion List
Explains how to use the Inclusion Details screen.

Defining an Exclusion List
Explains how to use the Exclusion Details screen.

Building a Target List Using Search Criteria
Explains how to use the Build Target List option.

Maintaining contact mailing preferences involves specifying inclusion lists and exclusion lists. These lists are associated with profiles and contacts that constitute your target audience for a marketing campaign, or for a stage in a marketing campaign.

Inclusion lists identify which items of literature to deliver to targets (profiles and contacts) on a regular basis. Exclusion lists specify which items of literature to withhold from identified profiles and contacts.

Typically managing a marketing campaign involves maintaining both inclusion lists and exclusion lists. Use the features in the Contact Mailing Preferences folder to maintain these lists.