Miguel Torres Chile

About Miguel Torres Chile

QAD partner it conosur helps miguel torres chile build an adaptive enterprise with QAD ERP

Miguel Torres Chile is a fifth-generation winery with a history as rich as the soil that gives life to its diverse family of wines. It is the Chilean arm of Miguel Torres, a family business established in Spain in 1870 and currently its largest winery.

‍

The company put down roots in Chile in 1978 when the founder Don Miguel Torres visited the Central Valley and fell in love with the region’s lush landscape, vibrant culture and old-world vines. Viticulture practices hadn’t changed in more than 150 years and many ancestral strains had been lost to time. Don Miguel was inspired to breathe new life into the industry with modern viticulture practices and Miguel Torres Chile was born.

‍

Today, the family winery is present in more than 100 countries and has built a reputation for producing high-quality wines that embody their vision, “We celebrate life, we look after the land and we pass on our legacy.” It operates vineyards in the Curico, Maule and Casablanca valleys, as well as other regions that have been hand-picked for their superior growing conditions and unique properties that rank Miguel Torres Chile wines among the highest quality in the world.

‍

Miguel Torres Chile believes in being faithful to the land and sustainability is central to every aspect of its production process. It is Fair Trade-certified and moving toward a net-zero carbon strategy through the Torres and Earth initiative, which also prioritizes organic agriculture and regenerative farming.

‍

The goal is to deliver a consistently high-quality product that has the best price-quality ratio possible but is also friendly to the environment.

‍

Patricio Gamerre, Director of Finance at Miguel Torres Chile, explains: “Our motto is, ‘Let’s celebrate life’ with a glass of wine and at the same time, we want our customers to know they are helping the environment with each glass of Miguel Torres that they consume,” says Gamerre.

‍

**Miguel Torres Chile has been a QAD ERP customer for nearly 20 years. It was among the first companies in Chile to use

The Challenge

The challenge,” says Gamerre. “IT Conosur understood us.”

‍

With the experts at QAD and IT Conosur at its back, Miguel Torres Chile implemented QAD ERP and all of its modules, including the Viticulture and Field module.

The Solution

The solution has grown with the company and it recently moved to the latest version to support e-commerce and the local and international distribution of its products. The company also has a point-of-sale (POS) system attached to QAD to support on-site sales and its restaurant location.

‍

“We started with IT Conosur and the trust we had with them. They accompanied us on our growth trajectory because when we started with QAD, we were very small. We began to grow and they grew with us, accompanying us all this way,” adds Moya.

‍

“IT Conosur also experimented together with us, which is one of the things we like most about them”, says Moya. “We start with an idea and they are very supportive. IT Conosur helps us with all the projects that we create.”

‍

QAD Partner IT Conosur helped ensure a successful implementation, but Miguel Torres Chile was also drawn on QAD ERP’s unique features, including the way all its modules are integrated into a single platform.

‍

No other company has developed a system that works like the QAD Fields and Viticulture Module, comments Alberto Barahona, IT Manager of Miguel Torres Chile.

‍

“It is a single module and it is marvelous because it allows you to control the costs and expenses of the fields. It controls all the oenological production, which is very different from a normal production,” adds Barahona.

‍

“The great advantage is that it is integrated into the rest of the modules including the financial module, so you have control of expenses, costs and investments.”

‍

These features and Partners like IT Conosur are also part of the reason Miguel Torres Chile chose QAD over another major ERP competitor when its parent business in Spain changed systems. Although the competitor had the ability to deliver a lot of information, it was also very slow, say the experts at Miguel Torres.

‍

“The competitor is very rigid and does not allow us the flexibility that companies like ours need,” comments Moya. QAD ERP is different.

‍

“What the industry and companies like ours need is the software flexibility provided by IT Conosur and QAD,” advises Gamerre.

‍

“QAD ERP allows you to generate change quickly. It is more adaptable and, when you have a partner like Jorge of IT Conosur by your side, it makes your life a little bit easier.”**

The Benefits

QAD and it conosur unify data in a single platform to enable traceability and adaptability

‍

Since implementing QAD ERP and collaborating with IT Conosur, Miguel Torres Chile has transformed from a small winery reliant on manual processes into a larger organization with all the information it needs to make informed decisions, fast.

‍

“QAD is a powerful, stable tool that allows me to make decisions in real time and dynamically,” states Gamerre. “And the stability, tranquility, commitment and knowledge of Jorge’s team was what led us to maintain this relationship for so long.”

‍

“QAD helps us by allowing us to have everything unified in a single system, all integrated,” agrees Barhaona.

‍

QAD and IT Conosur have changed the way Miguel Torres Chile does business. Data traceability is easy with every module integrated into a single, adaptable platform. Now, the team can trace grapes and production data by the bottle and take a much more granular approach to accounting, quality and other processes. Moya explains:

‍

“IT Conosur and QAD gave me tools to enable data traceability and direct integration with accounting. The numbers are fully eligible and the audits are transparent because there isn’t any information that we have to get elsewhere. We see everything online and the exchange of information is practically instant.”

‍

Moya concludes: “You can trust that QAD ERP is a system that will allow you the flexibility needed to work with information and the traceability that our industry or any other is going to need. There is data transparency you can trust and above all, you can trust that IT Conosur will offer permanent support in a flexible way that’s very adaptable to the needs of the industry.”

‍

“What the industry and companies like ours need is the software flexibility provided by IT Conosur and QAD.”